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Asiakasarvo ei rajoitu siihen, mitä asiakas ostaa, vaan pikemminkin siihen, mitä palvelu tai tuote konkreettisesti tuottaa hänelle ja hänen liiketoiminnalleen. Erityisesti kilpailullisilla B2B-markkinoilla, joilla taloudelliset paineet vaikuttavat päättäjien budjetteihin, pelkkä tuotteen tai palvelun esittely ei enää riitä. Voittaaksesi asiakkaiden luottamuksen ja sydämet, on tärkeää kommunikoida ja kiteyttää arvoa selkeästi.

Webinaarissa pureudumme arvomyynnin ytimeen, monikanavaisuuteen myyntityössä sekä asiakasarvon viestimiseen.

Tässä tunnin webinaarissa opit muun muassa seuraavaa:

• Arvomyynnin perusteet: miten siirtyä tuoteominaisuuksista asiakkaan ja asiakkaan liiketoiminnan edistämiseen
• Monikanavainen myyntistrategia: kuinka yhdistää eri kanavat tehokkaasti myyntiprosessiin
• Lisäarvon luominen ja myyminen: miten kommunikoida ja myydä konkreettista lisäarvoa
• Arvon viestintä: käytännön vinkkejä arvon viestimiseen, jotka erottavat kilpailijoista

Maksuttoman webinaarin isännöivät Seidatin toimitusjohtaja Paulus Perkkiö ja vieraana on Network & Growth Oy:n perustajayrittäjä ja päävalmentaja Oona Kankkunen.

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