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The merger brings together two solutions designed for sales teams. These solutions complement each other and offer their existing customers new and improved tools.
The company will continue operating under the Seidat brand and launch a Digital Salesroom platform that uniquely combines sales automation with advanced visual presentation technology.
To support the merger, a significant funding round is being launched to enable the company’s rapid scaling across European markets. The round is led by the globally recognized B2B SaaS-focused growth capital firm Partinc.
Seidat is well known for its modern platform for enhancing and automating sales, which is used by leading companies such as ABB, LapWall, and Paytrail. The platform already boasts over 100,000 users and has supported more than 200,000 sales presentations.
Following the merger, Seidat is gearing up for international growth across multiple customer segments, with the hospitality industry—currently serviced by Visualizer—playing a key role.
"The merger unlocks Seidat's strong international growth opportunities. We’ve been identifying vertical markets that suit Seidat’s capabilities, and this merger is the first major step toward global expansion—the hospitality industry as the first vertical. ", commented Paulus Perkkiö, CEO of Seidat Oy.
The other party in the merger, 360Visualizer, specializes in digital sales support for the hospitality and events industry. Over the past decade, the company has built an impressive portfolio of more than 500 international clients, including renowned brands such as Hilton, Crowne Plaza, Scandic, and Mövenpick.
Through the merger, Visualizer’s product will gain significant new capabilities, delivering substantial added value and AI-powered features to its existing customers.
"The goal of this merger is to take high-quality Finnish technology to the global stage and help industry players grow and enhance their businesses with modern, industry-specific tech solutions", says Teemu Hirvonen, CEO of 360Visualizer Oy.
The funding round led by Partinc highlights the innovation and strong market focus of the product born out of this merger.
"We strongly believe in Seidat’s growth potential across Europe. We have been an active party to this merger from the very beginning and are committed to supporting Seidat in achieving success", says Jan Sundelin, Partner at Partinc, from Amsterdam.
More information:
Paulus Perkkiö, CEO & Founder Seidat Oy, paulus@seidat.com, +358 50 3249248
Teemu Hirvonen, CEO at 360Visualizer Oy, teemu.hirvonen@seidat.com, +358503677878
Kimmo Kaitala, COB & Founder at 360Visualizer Oy, kimmo.kaitala@seidat.com, +358405450020
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Finnish Companies Seidat and Visualizer Merge: Creating Europe’s Leading Digital Salesroom Solution
03.12.2024
Two Finnish SaaS growth companies, Seidat Oy and 360Visualizer Oy, are merging in a bid to establish market leadership in Europe’s digital sales technology sector. The merger combines the expertise of two industry–leading products and paves the way for significant international expansion.
The merger brings together two solutions designed for sales teams. These solutions complement each other and offer their existing customers new and improved tools.
The company will continue operating under the Seidat brand and launch a Digital Salesroom platform that uniquely combines sales automation with advanced visual presentation technology.
To support the merger, a significant funding round is being launched to enable the company’s rapid scaling across European markets. The round is led by the globally recognized B2B SaaS–focused growth capital firm Partinc.
Seidat is well known for its modern platform for enhancing and automating sales, which is used by leading companies such as ABB, LapWall, and Paytrail. The platform already boasts over 100,000 users and has supported more than 200,000 sales presentations.
Following the merger, Seidat is gearing up for international growth across multiple customer segments, with the hospitality industry—currently serviced by Visualizer—playing a key role.
“The merger unlocks Seidat’s strong international growth opportunities. We’ve been identifying vertical markets that suit Seidat’s capabilities, and this merger is the first major step toward global expansion—the hospitality industry as the first vertical. “, commented Paulus Perkkiö, CEO of Seidat Oy.
The other party in the merger, 360Visualizer, specializes in digital sales support for the hospitality and events industry. Over the past decade, the company has built an impressive portfolio of more than 500 international clients, including renowned brands such as Hilton, Crowne Plaza, Scandic, and Mövenpick.
Through the merger, Visualizer’s product will gain significant new capabilities, delivering substantial added value and AI–powered features to its existing customers.
“The goal of this merger is to take high–quality Finnish technology to the global stage and help industry players grow and enhance their businesses with modern, industry–specific tech solutions”, says Teemu Hirvonen, CEO of 360Visualizer Oy.
The funding round led by Partinc highlights the innovation and strong market focus of the product born out of this merger.
“We strongly believe in Seidat’s growth potential across Europe. We have been an active party to this merger from the very beginning and are committed to supporting Seidat in achieving success”, says Jan Sundelin, Partner at Partinc, from Amsterdam.
More information:
Paulus Perkkiö, CEO & Founder Seidat Oy, paulus@seidat.com, +358 50 3249248
Teemu Hirvonen, CEO at 360Visualizer Oy, teemu.hirvonen@seidat.com, +358503677878
Kimmo Kaitala, COB & Founder at 360Visualizer Oy, kimmo.kaitala@seidat.com, +358405450020
Webinar | 19.12.2024
Guide | 03.10.2024